SweetSounds Studio

We thank you for all your business over the years. As of January 2017, SweetSounds is Closed!

SweetSounds Studio is everything you need in the modern recording world.  SweetSounds is an elevated studio experience, embodying the living breathing culture of SoHo and downtown NYC.  SweetSounds is a community representative of independent and signed artists who are looking to break through the noise, and focus on creating next level music.

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1-800-716-2088   |   594 Broadway, Suite 908, New York, NY 10012

A new direction...Excited to introduce to you DCL...

Dear Friends and Colleagues,

Sweet Sounds closed it’s doors in Jan 2017 after eight amazing years. It was a very difficult decision to shut down the studio; however, i’m excited to share what we have been up to!

As you may know, my life outside of Sweet Sounds is in digital media; I am the Co-Founder/Creative Director at Direct Agents, a business I started in 2003 with my brother Josh. The company now employees close to 60 people here in NY and recently launched an office in Los Angeles.  Some of our clients include: Sony,  Time,  NBC,  WME,   Priv,  ShutterStock,  Lorna Jane, Mustela and Forbes to name a few.

We’re proud to introduce you to Digital Content Lab (DCL), a new addition to our media company. With an in-house studio we offer a variety of services such as: filming original content, video editing, motion graphics and web design, voiceover and podcast recording, post production and photography.  

DCL works with brands creating creative storytelling, innovative video (short form, VR and 360), and inspiring content. The goal of DCL is to combine the worlds of digital media, music, video and all things creative.

While although we are no longer a commercial studio, I invite you to share your creative content with us, so that we can share it with our social media audience. We may also call on the extended SweetSounds community for original music for client projects that we are producing. We will continue to grow DCL as a hub for creativity, inspiration and artistic expression- all the things that SweetSounds strived to do.  Onwards into the future…..

To learn more about DCL check out our page here.

Thank you for your support and reach out me directly with any questions you may have or projects that may fit what we do.  Also a very special thanks to Studio Engineer Jay Wu Jun Yow for helping plan and build out this new studio. 

Dinesh Boaz

Creative Director & Co Founder


Josh Giunta on Mastering: The Final Product

Welcome to Fall!

In our last post, we talked about mixing; the different methods, advantages and disadvantages of each, and what style would be best for your budget.

Now, we're introducing our Head Engineer and producer, Josh Guinta to get into the mastering process and reveal some studio secrets.  Here's what he has to say:


On Mastering: : In mastering, the engineer takes the final mix and may do the following:  

  1. Make it clearer, make it wider, make it less muddy, reduce annoying frequencies

  2. Boost pleasant frequencies, make it brighter, make it fuller

  3. Make it LOUDer, and an array of other things that are specific to the sonic details of your particular song.  Keep in mind that every song is different and requires a unique approach.

When should I master?  Master a song when you are certain that the mix is complete and you'd like the song to be released.  If you are releasing a group of songs as an EP or album, it's best to have all of those songs mastered together so that they sound cohesive.    

My mix sounds great.  Why should I have it mastered?  Finished mixes are usually not as full or as loud as finished masters.  If you'd like your song to sound on par with what your hear on iTunes and streaming services, then it should be mastered.   We also work to make sure your song or album sounds as full and solid as it can across all playback devices and speakers.

What happens in the mastering process?  To get technical about it:  

EQ:  Adjusts how bright/how dark the song is, dulls standout frequencies, boosts pleasing frequencies 

Compression:  gels a song, controls audio peaks, makes a song 'pump,'  makes a song louder, makes a song fuller, can reduce bass, adds 'smack' 

Stereo widening:  makes stereo field wider, brings out effects, brings out things panned to the sides

Saturation:  'thickens' the sound, adds harmonics, adds distortion, gels a songs, adds compression

De-essing:  Dulls harsh brightness, controls 'ess' sound of vocals, reduces high end

Limiting:  Prevents clipping, makes song louder, adds saturation, adds compression, 'smears' clarity of frequencies.

What do I need to know if I'm bringing in a song to be mastered?  The final mix you bring in for mastering should have 'headroom.'  Headroom means that the the loudest peaks of the final mix fall somewhere between -3 and -10 dB.  This will allow the mastering engineer the most sonic options, resulting in a better master. 

A special thanks to Josh for diving into the mastering process with us!

As always, give us a call, text, or email to work on your next project, and to get Josh on your next master!



Summer '16 Wrap up and Extended Sale!

Brian, your studio manager here to give summer 2016 a proper wrap up.

First and foremost I'd like to thank everyone who created with us over the past few months. Together we've been able to make some great podcasts, record some amazing songs, and dive into some incredible interviews.  I want to give a special thanks to De la Soul and Complex for discussing the group's new album and the Anonymous Nobody, and filling us in on their relationship with Willie Nelson.  Check out the interview, filmed in our Crosby room, here.

I'd also like to give a special thanks to TuneIn's Miss Info for bringing in Zaytoven, the proclaimed godfather of trap music.  The two discussed his plans with rapper Future, his production style, and much, much more.  You can check the full interview out here.

As an official thank you to all of the artists we've had in the studio the past few months, we've decided to extend the end of August sale through Labor day weekend.  Contact us here and we'll get you in with some discounted rates! 


The August Playlist, Zaytoven, and an End of Summer Sale

This is Brian, the new manager at SweetSounds Studio, here to keep you guys updated on what's been happening and bring an end of the month sale to the SweetSounds family.  Before we get into it, I want to briefly introduce myself to those of you who don't know me.


I was born and raised in New Orleans surrounded by an incredible community, great food, and better jazz.  This is a city where Marvin Gaye's Sexual Healing is first learned through the extremely well done Hot 8 cover.  I came to New York to study Music Business and Marketing at NYU and joined the SweetSounds family as an intern. The community and love of music at the studio reminded me of what I was missing from New Orleans.  I ended up staying on as an intern for a full year and am ecstatic to be back managing the place.  


It's been an amazing summer here, and we've been up to a lot since I came back to the team a couple weeks ago.  The Sweetworks program is flourishing, and we've been producing and recording with some extremely talented artists.  Most notably Miss Info brought in renowned producer Zaytoven for an insane interview.  Definitely keep your ears open for that one.


Also, if you haven't checked it out yet, here's the SweetSounds August Playlist.  It was put together by our summer manager Alec Bahta, who'll be on his way to Berlin in a few days.


Finally, we've got an End of August Sale for the SweetSounds community following our blog.  Give us a call at the Studio line, and I'll be happy to get you in at a discounted rate for the last week of August!


Again, it's great to be a part of the SweetSounds family.  Keep creating






Studio manager Alec Bahta on transitioning and his next steps

Hi there, Alec Bahta here, the studio manager for the summer. I started out as an intern at the studio less than a year ago in the fall of 2015, so the shift was unexpected, but, although It was a tough role to step into so fast, I think I handled it really well

During my internship I learned a lot about how a studio is run and got to sit in on some really cool sessions. I am an aspiring musician and artist, but I am interested in the technical side of music — a producer and mixer myself — so I thought a studio internship would be more exciting than an internship at a record label.

I ended up loving the home-y vibe of the studio and reapplied to be an intern this summer. I worked a few days a week helping with booking and assisting here and there. I became the studio manager in a right-place-right-time scenario, and helped keep the studio running in a tough time of transition.

Now, I am blessed with the opportunity to study experimental production and recording in Berlin with Jan St. Werner, a world renown electronic musician and tech wizard. It's an opportunity I cannot pass up on, and I’m excited to see what Europe has to offer.

Brian Friedlander, a recent NYU grad and former intern of SweetSounds Studios will be taking over as the studio manager. He’s already part of the SweetSounds family, and I’m sure he will help the studio transition seamlessly into the Fall and beyond. 

As a way of parting, I’ve made an August playlist highlighting New York artists, mostly friends or young artists that I admire. I hope you enjoy! 

Introducing: SWEETWORKS

We are excited to announce SWEETWORKS, New York City's first co-working studio space for select artists, engineers and producers. SWEETWORKS offers exclusive access to our facility, including private studio access to be used for a wide range of services like production, tracking, mixing, and listening sessions, and consultations in our spacious lounge area.

As a member, you can enjoy access to the studio between the hours of 10am and 7pm and are free to work on projects, meet and network with like-minded professionals, and explore your creative vision. We are now accepting applications for our June 1st membership start. Pricing starts at $500/month.

SweetSounds Levitation Photoshoot Series

Over the past months, our team has put a ton of focus on our aesthetic.  We've undergone a number of changes to our soundproofing, wallpaper, decor, and really have tried to bring out the best in each of our rooms to create a vibrant, SoHo-themed environment that all of our artists can enjoy and pull creativity from.

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Meet Mike Kuz >> Head Mixing Engineer

...I like to talk with the artist about what their vision is and I like to hear the material untouched (which happens anyway if they’re recording with me). Hearing music raw allows me to think about all the things I could do with it, talking with the artist tells me what I should do with it. At the end of the day, I’m the liaison between their ideas and a finished product. I need to preserve the integrity of their concepts while supplementing them with the things I specialize in...

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Meet Andrew Travis >> Studio Director

The main focus I have throughout my day to day is making sure that everyone who walks in the door feels at home and welcome in our space. We have a service mentality here that is often forgotten when it comes to studio culture. We make a point to leave all the egotistical stuff out the door, and focus on making good music every day and leaving clients happy.

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